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Success Stories

See how other Signposter.com users have created campaigns to advertise their businesses.

Tuborg Beer Billboard Lottery
Tuborg’s brief to Signposter.com was to raise awareness of Tuborg and it’s brand connection to Live music. On the 18th Feb 2010 in London’s Victoria Train Station an inflatable billboard with lottery tickets was assembled with prizes including branded t-shirts, MP3 Players, tickets to the NME Awards and the O2 Academy. 500 Prizes for 500 Happy Commuters.

The Green Party
This years general election was full of surprises but we weren’t surprised to see Caroline Lucas and The Green Party win their first parliamentary seat in Westminster. With a little bit of help from Signposter.com to raise awareness of the policies and priorities of The Greens within Brighton they saw an 8.5% swing from labour to Green.

Craven College - Recruitment Campaign
Craven College booked their recruitment campaign with Signposter.com to get access to the best billboards in the area. Using a simple yet engaging creative to evoke the idyllic campus lifestyle.

Carserv - Mobile Car Servicing
Carserv made use of the innovative Signposter.com website and created an ad to grab the attention of rail passengers at Woking Station. The creative execution was designed with a predominantly female audience in mind but delivers a clear message. The 4-sheet poster format offers amazing value as a 2 week campaign at Woking Station can deliver an audience of 16,000 people each using the station Monday to Friday and for under £300!

Greater London Leisure
Greater London Leisure used Signposter.com to pinpoint the best locations to launch their new membership deals within the gym using a combination of bus shelters and billboards.

The Forum - Barrow
When choosing how to promote their musical 'Pop Star' The Forum were amazed at the prices of billboard advertising and used a small part of their budget to put their name in lights.

Computer Exchange
Computer Exchange in The Peacocks Shopping Centre used Signposter.com to book a directional ad within the centre to let people know about their post-Christmas campaign and drive footfall to the store.

The Green Party
The Green Party used Signposter.com to target the main routes in to Brighton over the duration of the Labour party conference and to tell residents that ‘Labour is old news in Brighton’ after their success at the European elections. By using an engaging creative and the best billboard positions The Green Party got maximum impact from their budget and dominated the local news agenda.

Havant BC
Havant Borough Council strategically booked 7 highly visible bus shelters in the local area to promote their ‘Get Active Havant’ initiative and also to attract traffic to their website. The campaign was targeting both public transport users and drivers so roadside bus shelter advertising was used to get the best value from their campaign.

Oldham College
Oldham College booked four 48-sheet billboards in and around central Oldham to promote their open-day. By selecting the most prominent billboards in town they were able to get the biggest possible audience for the lowest budget and ensure their marketing budget worked as hard as possible.

The Jentle Childbirth Foundation
The Jentle Childbirth Foundation has launched a campaign to provoke debate about pregnancy and childbirth, with billboards, booked through Signposter.com, featuring naked pregnant women. The billboards include the slogans Pregnant Women: Beautiful?, Pregnant Women: Be Proud? and Pregnant Women: A celebration?, along with the profile of a naked pregnant woman in front of a natural landscape.

British Transport Police
The British Transport Police were conducting a national roll-out campaign to announce a new community policing programme. They needed to reach commuters all over the UK so they chose to advertise in and around the busiest train stations. By booking a mix of 4-sheets and 6-sheets, they were able to achieve maximum coverage at the relevant train stations

Telco Blue
Telco Blue, a low cost telecommunications operator offering discounted call rates wanted to raise awareness of their low rates to specific ethnic groups around London. They used Signposter.com to pinpoint areas where their target demographic groups lived and were able to tailor their creative message to the locations.

Park Hall Plumbing
Park Hall Plumbing, a plumbing company based in Walsall, West Midlands wanted to build awareness about their services in the local area. They chose a BIG 96-sheet billboard in the middle of Walsall’s town centre to achieve maximum stand-out and awareness.

Royal Cars
Royal Cars, a mini cab company in High Wycombe, knew that the best place to advertise their phone number was outside High Wycombe Station. They booked a 48 sheet billboard right outside the station so they could get commuters just as they walked out and needed to get to their final destinations.

FreeStreet Entertainment
FreeStreet Entertainment needed to promote one of their artists, stand-up comedian Will E Robo and attract a larger audience for his show at the Hackney Empire. They booked three 48 sheet billboards in close proximity to the venue to target a local audience.

DJ LAING
DJ LAING, a property developer looking to diversify their business into building and selling residential homes needed to promote their new services. They booked at single 48 sheet billboard in Dundee and used Signposter.com to identify the billboard with the highest audience figure in the area with the most potential customers

Hattrick Marketing and Thames Health Club
Hattrick Marketing was briefed by their client, Thames Health Club to promote and announce its £2M refurbishment. Using Signposter.com, the agency pinpointed a 48 sheet billboard in Staines Station as the location for potential health club members

WOW Wedding Shows
WoW Wedding Shows needed to promote free admission to The Thames Wedding Show in the lead up to the event. They booked a 4 sheet billboard at Charing Cross station to ensure that they reached the largest number of commuters possible.

Princess Alice Hospice
Princess Alice Hospice a UK charity needed to promote their Midnight Walk event to raise money and awareness of its work within its catchment area of Surrey, south-west London and Middlesex. They used Signposter.com to build a high-profile billboard campaign which reached an audience of almost 370,000 people. The results? They had a 34% increase in walker numbers!

"Last year’s Midnight Walk was a big success, attracting 300 walkers; we were delighted by the huge increase in participants this year. The billboards helped to consolidate our whole marketing effort; they were the biggest opportunity we had to reinforce our new Hospice-wide branding and encourage people to join in. By being able to hand-select the advertising sites we wanted, we could maximise the value of the budget we invested as we knew our message was in exactly the right locations. The campaign worked extremely well for us – we were very pleased with how billboards succeeded in getting our message out there." - Julie Thomas, Community and Event Manager at Princess Alice Hospice

Element Marketing & Challinors Solicitors
Element Marketing was briefed by Challinors Solicitors' to raise their profile within the Birmingham and West Midlands business community. They found a high visibility 96 sheet billboard within close proximity to their Birmingham office. Challinors saw an increase in enquiries and the billboard advertising campaign established them as a serious ‘player’ within the West Midlands business market.

"Before Signposter.com, you would have to research sites, book space and then find a poster printer, liaising between all parties. Signposter.com offers a ‘one stop shop’ and does everything for you – saving you time, effort and money." – Nicki Gibberson, Element Marketing

Astral Security Windows
Astral wanted to generate local awareness through advertising on high-traffic billboards. Astral’s main difficulty was that they were unable to find one service that provided easy access to all billboards in the UK, regardless of who owned them. They used Signposter.com to identify and book the right billboards, regardless of the media owner and as a result saw an increase in their sales figures!

"I would absolutely recommend Signposter.com to other small businesses. From my first visit to the website to developing my creative, the service has proved to be outstanding." – Symon Wright, Astral Security Windows Ltd

Eaton Curtains
Eaton Curtains used outdoor advertising in order to improve their brand credibility. They picked a 48 sheet billboard on a busy round-about and as a result saw a significant increase in website traffic and leads from potential customers.

"Using Signposter.com helped me overcome initial reservations with using poster advertising. What struck me most was the pricing. It was great value compared to anyone else and we were able to select from hundreds of sites with good audience coverage. It is the best way of advertising outdoors on a shoestring budget." – Priten Pithadia, Eaton Interiors

Weir Insurance
Weir Insurance created telephone box ads promoting their new online travel insurance service. Linda who is featured in the ad said "I have taken so many calls from potential clients saying that they've seen the poster. It really goes to show that outdoor advertising does work."

Shelter
Shelter indentified a high-traffic bus shelter in order to raise awareness of their text message service in Newcastle. As a result, the saw a significant increase in text messages in their target area.

"Our first experience using outdoor advertising was a positive one. Signposter.com assisted us through the process of sourcing the best site possible for our budget, with a streamlined professional service from start to finish." – Tracy Guy, Shelter

The Sir Bobby Robson Foundation
The Sir Bobby Robson Foundation strategically chose their 48 sheet billboard to run in the first week of football season, directly outside St James’ Park in Newcastle. The advertising campaign resulted in a substantial increase in donations to the foundation

Learning4Life
Learning4Life chose a high-traffic bus shelter site in the new year to advertise their 2009 courses to a local audience in Wordsley, West Midlands.

Light House
Light House used outdoor advertising to promote local awareness of their moving image exhibitions in Wolverhampton, West Midlands. They strategically targeted a high-profile 48-sheet billboard which was close to their venue

H20
H20, the Midlands-based car valeting service put their business on a huge 96 sheet billboard in the centre of Birmingham. In only a week, H20 had new customers lining up to have their cars washed!

Galaxy FM
Galaxy FM successfully used their own ad on a billboard in Newcastle for a phone in competition. You can use the upload facility to upload your own ad too.

The Animal Business
Jenni Tabb, owner of Solihull-based The Animal Business hadn't considered outdoor advertising before, but with a 15% increase in turnover as a result, she’ll definitely be advertising on billboards again!

Custom Alarms
After 25 years in business Jim Mullarky only ever relied on word of mouth advertising, but by using billboards he's really put Custom Alarms on the map in the North East