Making a big impact outdoors

26th January 2010
London, England

Advertising on billboards, bus stops, in taxis and at train stations is well within the budget of most small businesses and can be highly effective. Rachel Miller finds out how small firms can make an impact with outdoor advertising

Go outdoors for your advertising to make a splash

Even David Cameron may have been surprised by the amount of publicity he has generated with his pre-election poster campaign plastered across an estimated 1,000 billboards.

Tips on getting the most out of an advertising budget

"It is right that advertisers in the current climate should insist on flexibility from their media choices."

How IT can give a slingshot to your sales effort

Technology can be harnessed in a variety of ways to achieve everything from raising your hit rate to boosting revenue. At the forefront are tools to help you understand your clients. Case Study - SIGNPOSTER OFF TO A FLYING START WITH INNOVATIVE MAPPING TOOL

Make the most of outdoor advertising

There has never been a more important time to maintain profile and presence for your business amongst consumers. Outdoor advertising is proven to be effective at reaching a target audience when they are receptive to advertising messages, and prepared to act on them. But when every penny spent on advertising is, rightly, scrutinised, how can small businesses ensure that they are maximising the value of their marketing spend? Jenny Nguyen, Marketing Manager for online outdoor advertising access point Signposter.com, explains how to get the most out of outdoor advertising…

Why your media choices should be your flexible friends

Jenny Nguyen looks at a number of straightforward ways small businesses can maximise the value of flexibility and effective tactical advertising opportunities…

Poster campaign boosts Bournemouth and Poole College's computer training

The Bournemouth and Poole College has run a successful billboard campaign in the heart of Bournemouth town centre to promote the range of courses available at its IT Learning Centre, based at Richmond Hill.

Al fresco

Signposter.com is opening up outdoor advertising for franchisors and franchisees, as Jenny Nguyen reveals

Making Your Advertising Work Harder

Every year, Britian's small businesses spend a larger proportion of their turnover on advertising than giant multinationals like Coca-Cola and Apple.So how can you be sure of getting the best return on your spend? We asked the best in the business to share their secrets

Franchise Clinic: How do I get the best results from my marketing budget?

Signposter.com Marketing Manager, Jenny Nguyen offers expert marketing advice to franchisors…

Childbirth charity launches naked campaign

The Jentle Childbirth Foundation, the charity that promotes natural birth, has launched a “controversial” outdoor advertising campaign featuring naked pregnant women.

Eye teams up with Signposter for six-sheet service

LONDON - Airport outdoor media owner Eye has signed up its six sheets to the WPP-backed online outdoor advertising service Signposter.com.

How to create the perfect print ad

Despite the popularity of online advertising, print still has a place in the small business entrepreneur's marketing arsenal. Jenny Nguyen speaks to experts for tips on how to create the perfect print ad…

Boosting awareness and sales conversion through effective advertising

Now is not the time to cut your advertising budget. It may be tempting to batten down the hatches and wait for the current storm to pass, but it will be those businesses who maintain a strong public presence that make it through the recession unscathed…

Guide to successful offline marketing for your small business

Signposter.com’s marketing manager, Jenny Nguyen gives her top tips on how to use offline marketing to grow your business…

Getting the most out of a marketing budget

There has rarely been a more important time to maintain marketing activity and visibility for your business than in the current economic environment…

Signature signs sites to Signposter website

LONDON - Birmingham-based outdoor media owner Signature Outdoor has signed up its 55 sites to the WPP-backed out-of-home sales website Signposter.com…

Signposter debuts pre-packaged campaigns

LONDON - WPP-backed outdoor website Signposter.com has added its first pre-packaged campaigns for advertisers to its website…

Signposter.com launches billboard advertising service for educational establishments

Signposter.com, the newly-launched online service providing easy access to outdoor advertising to small businesses and other organisations with smaller budgets, today announces the launch of a service for schools and colleges to reach potential students as they, and their parents, plan for the next academic year…

NHS launches regionally targeted outdoor campaigns

The NHS is using strategically-placed outdoor panels to target patients regionally. Primary Care Trusts have so far booked 113 poster sites across the UK in a one-off contract that specifies the campaigns will run where they are most relevant…

Local media must seize low-risk opportunities

Local press has been having a torrid time of it lately. It seems that scarcely a week goes by without reports of more problems for titles and groups within the medium…

This Is What I Do: Jenny Nguyen, Signposter.com

Marketing Manager, Jenny Nguyen tells Media Week all about working for Signposter.com…

IT project spawns new WPP online business

Media giant spins out online ad service. A proposal borne out of an internal IT project has led to a new business model and an early-stage spin-out from the advertising, marketing and communication services group of WPP…

Signposter.com revolutionises outdoor advertising

Today Signposter.com, a new online service helping businesses in the UK buy and manage outdoor advertising, marks its official launch at the Grow Your Own Business event in London. Signposter.com is the first online service that makes cost-effective outdoor advertising accessible to small businesses in just a few clicks…

Local woman becomes star of poster campaign

A BLYTH mother-of-two has become a local celebrity after being chosen to star in a poster campaign…

Jim's business fits the bill for new company

A CRAMLINGTON alarm installer has been chosen from thousands of small businesses in the region to star in an advertising campaign…

Jenni and her dogs show the benefits of advertising campaign

A local dog trainer from Solihull has been selected from thousands of small businesses in the region to star in her own advertising campaign across Birmingham and the Midlands…